marketing

Marketing 3.0: The New Age of Marketing

Businesses are adopting the concept of marketing 3.0, in which the focus is the customer and society. How can companies adapt to this new perspective? The new model for marketing-Advertising 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that […]

December 21, 2016

podcasting

How Does Podcasting Benefit your Business

You often hear people refer to our current cultural moment as “the golden age of television”, but we think that we also happening to be living in the golden age of podcasting. Podcasting has changed the way we consume audio by helping to democratize the airwaves. Broadcast networks used to the sole gatekeepers to sound […]

December 4, 2016

Social Media

Benefits of Social Media Marketing to your Business

To some entrepreneurs, social media marketing is the “next big thing” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. With a steep, complicated learning curve along with no practical advantages, it’s a buzzword to others. There was a time when social media was considered by some […]

November 21, 2016

Content Marketing

Advantages for Companies of Content Marketing

You’ve heard about the possible benefits of content marketing, but have you really invested in a strategy? In case the answer is “very little” or “zero,” you could be passing up benefits that are critical. Content marketing isn’t a fad; if executed correctly, it’s a demonstrably strong prospective yield in comparison to the minimal up-front […]

November 6, 2016

SEO

Benefits of SEO in every Business You Should Know

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. SEO has become widely adopted as an online marketing strategy because of its effectiveness. The digital landscape has changed dramatically over […]

October 23, 2016

strategies

Effective Marketing Strategies for Small Businesses

As a small-business owner, you can’t do everything, so focusing on items that don’t require expertise or an abundance of time and money is the best tactic while in the early stages of business. Instead, focus on low-cost, less competitive strategies such as Facebook Ads. Whether you have just started a small consulting company, run […]

October 4, 2016